Fantasy League ads

Thought I might share some behind the scenes shots of a recent project I worked on for CHI & Partners. The ‘Loyalties tested’ campaign for FantasLeague.com pokes fun at the idea of fantasy football whereby, if you’re really into it, you’ll find yourself cheering for players from other teams.

FantasyFootball_01 
Creative team Matt and Wayne (http://www.mattandwayne.co.uk/) came up with the idea of adding apologetic caveats to football chants and asked me if I could come up with a way of representing this. Thinking back to my own experiences at matches I remembered fondly seeing huge guys with messages daubed across their chests and backs and thought this might be a nice way to get the idea across. 

Photography by Conor Masterson.

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